Granger Smith has unveiled the Fall launch of his outdoor apparel company, Yee Yee Apparel. The line features a collection of 31 new products including T’s, pullovers, custom women’s ball caps, camo neck gaiters and more, and comes as he prepares to release his new album, Country Things, Vol. 1 on Friday (Sept. 25).
For five years, the Smith brothers (Granger, Tyler and Parker) have meticulously built a sustainable lifestyle brand that caters to those in America’s heartland. Stemming from the notorious catchphrase, “YEE YEE,” from Granger’s country boy alter-ego, Earl Dibbles Jr., the brand has become a symbol for all those who cherish hard work, American values, God, country, family, and our flag.